Most people are aware of the importance of Graphic Design in any business, but are we all aware just how important? Do you think your business can succeed without compelling graphics? If so, think again! Visually communicating your brand, product, service and values to potential customers will be something you need to do at some stage of your business. Costello Creative Group came up with a definition for Graphic Design that we think hits the nail on the head:
"The clear communication of value, benefits, and reasons to believe in a brand’s product, service, or technology.’ Graphic Design is the development of visual communications that resonate with a specific target audience with an objective to create awareness, shape perceptions, increase market share, and elevate brands"
Yes, Graphic Design really is that important! Considering that 65% of the population are visual learners, it's unsurprising how vital a role Graphic Design plays in your business' marketing strategy.
Prospectus Design for Beaming Babies by The Digital Place - 2021
With that being said, here are some of the things you might consider hiring a graphic designer for:
Custom Logo - We've talked about how important your logo is for your business here, and hiring a graphic designer to get this right could mean the difference between an average run-of-the-mill (dare we say boring?) logo, and a stunning, eye-catching one.
Advertising - Considering the importance of visual communications, a well-designed advert is going to play a huge role in getting those conversions on your ads, whereas a poorly designed, text-heavy advert will be overlooked as noise.
Marketing Tools - Think leaflets, fliers, business cards, banners, prospectuses. These clearly need to be visually pleasing, as well as easy to process and memorable.
Social Media - So you've read about the importance of social media here and you're ready to start posting content, getting engagement and growing your following? How are you going to ensure that your content stands out, and that someone stops scrolling on your post? Hint - it's by making sure your graphics are eye-catching, on brand and a pleasure to look at and read!
We worked with Beaming Babies at the start of 2021 to create a fun-filled prospectus for potential franchisees. The brand itself is full of fun, magical characters and Kelly wanted to incorporate characters from their book series in the design. She entrusted the project with The Digital Place, and here are some of the comments she had:
"Fantastic experience with Laura working on a very important project. I was impressed with everything from the easy and clear communication to the innovative design itself, leading me to want to continue working with Laura on a regular basis for all future projects. Looking forward to more - highly recommend!"
"Omg, wow, I absolutely love it"
"Honestly, I absolutely love it"
"Seriously, I love it"
We loved working on this project just as much as Kelly loved the finished result!
At The Digital Place, we take time to understand your brand and make sure that your values and personality shine through every graphic we design. We come up with creative solutions to marketing and work closely with you to get the results you want for your business.
Get in touch now to book a discovery call with us.